This memorabilia belongs to the Chatan, an
Urdu weekly issued by renowned activist journalist Shorish Kashmiri
in the early days of Pakistan. The following text appeared on a
brochure distributed in 1950.
The only leading illustrated Urdu Weekly of
Editor: Shorish Kashmiri
Best Medium for Advertisements
Office: 88, McLeod Road, Lahore
Telegrams: "CHATAN", LAHORE
In force from 1st January 1951
Casual: Rs 4/8
Advertisements relating to Railways, Shipping, Government,
Municipalities, Court Notices, Public Notices, Local Boards, District
Boards, Company Prospectuses, etc., will be charged at 4/8 per
coulmn inch per insertion
50" and over: Rs. 3/8
3rd cover: 25% extra
2nd cover: 50% extra
4th cover: 75% extra
Length of Column 12 1/2" No. of Columns to a
Width of column 2 1/2" Full Page 50"
Pages 24 including covers
Screen used 45 to 80
DAY OF PUBLICATION EVERY MONDAY MORNING
Terms of Business
1. All advertisement charges are strictly payable
in advance, except in case of approved accounts, when bills are
rendered monthly and are to be paid within 15 days of presentation.
2. Copies of advertisements must reach the office
at least four days prior to the date of publication and if not so
received will be published in the next issue unless specially forbidden
in the instructions.
3. All space contracted for must be used within the
contract period and excess space consumed during the contract period
will be charged at the contract rate.
4. If the Advertiser neglects or fails from whatever
cause (a) to pay his Bills regularly month by month, (b) reasonably
to comply with the General Rules appended hereto then whenever such
neglect or failure shall come to their notice, the Management shall
be at liberty to suspend the publication of the advertisement and/or
to cancel the contract, should they think fit, and forthwith to
recover from the advertiser all sums due and payable under the contract.
5. The management reserves the right to refuse or
suspend the publication of any advertisement, also refuse any contract
at any stage and under any condition, without stating reasons.
6. No condition other than those set forth in the
contract on the date of signature shall be deemed to form part of
7. For purposes of Court and legal proceedings the
jurisdiction will be LAHORE.
RIPON PRINTING PRESS, LAHORE
Source: A brochure distributed in 1950
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